Every time Mexico rises, we are there
Every time Mexico rises, we are there
As a part of its institutional campaign, “El Alma de México” (The Soul of Mexico), Ternium launched a spot as an acknowledgment of the effort, commitment, and dedication of millions of Mexicans that wake up every day to help the country move forward.
“It’s neither the constant creation, nor the bet for the usual development, nor is it our long commitment. It is the Mexican people who, with their effort, passion, and dedication, wake up every day to show what they’re made of”, you can hear on the 30 seconds long spot that is streamed nationally.
“Because every time Mexico rises, we are there”.
The COVID-19 pandemic has represented a big challenge for millions of businesses in Mexico. Ternium, through this spot, seeks to acknowledge its efforts during times of hardships.
It is the third advertising spot that Ternium has streams nationally ever since the beginning of its campaign “El Alma de México” in July 2020. This commercial was recorded at Madero Avenue in downtown Monterrey, where owners of local businesses participated, such as hardware stores, handcrafted shoe stores, and lightning stores, among others.
Through this campaign, Ternium demonstrates its commitment towards Mexico in the long run and shows how it collaborates with the community to face the challenges that come along.